Robert's Toot-Tone is a new technology device which turns fart noise into well-known cell phone melodies. It shows how you can turn a socially unaccepted behavior into something that other people cannot recognize so that you can continue doing it. Importance of that video is that it shows how people want to continue their behavior even though they are not accepted by the society, and how people are trying to develop new devices to maintain that.
"The best commercial ever ( very funny )." 6.10.08 3.30.09. <http://www.youtube.com/watch?v=97ejk5NOrR8&NR=1>.
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